What Is SEO? Search Engine Optimization (SEO) – an abracadabra term is helping companies understand Google for over many decades but only then the search panorama has changed now in this scenario! SEO is a rock and roll process that improves website’s visibility through organic and natural search engine result pages (SERPs).It involves the incorporation of search engine friendly elements into a website on progressive levels. Search engine optimization comprises of two bigger wings – on-page and off-page optimization. On page optimization refers to the elements of a website i.e. web page (HTML code), site content, and images. Off-page optimization refers to the backlinks (links directing to the website that is being optimized). Onpage optimization refers to the elements of a website or web page (HTML code). The most reliable form of marketing your products is through SEO. All business websites are optimized as per the algorithm of the search engines. SEO needs a continuous activity for results. It is mainly divided in to 2 categories off page and on page optimization which includes different activities. All the activities in the website come under on page optimization. Activities for promoting business on external sites are known as off page optimization. Off page SEO optimizes a website to get high traffic. It depends on various factors. With SEO off page optimization visitors can find out links of your website from various other websites related to it. Without off page one would have a tough time getting established in this competitive web world. This blog will enlighten you with effective techniques to reach the world with off page optimization. Start Building Links Kick start with your link campaign. Here are some ways you can get links by posting directly Link Exchanging There are many ways to get links. You get linked to others and other getting linked back to you. You can request webmaster for link exchange with proper anchor text. It’s somewhat like paid directory but very informative. You will get links with anchor text. A link broker is another website for serving your links for a website. It doesn’t devalue your website as search engine cannot recognize whether it is a purchased or legiment link. Prices can be negotiated. • Link Exchange can be fruitful if it is done with sites relevant to your topic and subjects. But you should be attentive on who you link to. There are unlimited bad sites which can make your website banned or delisted from search engines. • Placing the link is very important • Place it in very page of your website • First page is very crucial. It will give maximum exposure to your link • Avoid site wide links if your website is small and contain few pages. • Links with attractive offer can also attract other sites. Everyone loves free items or win contest. This can be a good way to promote your business attracting people and generate links. • Adding few links from reputable site is better than adding hundreds of link from unknown sites.